A behaviour change campaign to promote respectful behaviour from visitors to Dorset during the 2021 summer ‘staycation’ boom, conveying a warm welcome but also educating about responsible tourism.
A successful online campaign driving traffic to the Visit Dorset campaign website, backed up by out-of-home executions and a series of videos featuring the five areas of focus for behaviour.
Winner of the 2022 Unaward for Best Use of Research and Evaluation.
Animator - Laura Saitch
Designer - Rob Leech
